Skip to main content

The matter in the manifestos.

Why has no one created a manifesto strong enough to move markets since Apple’s Think Different? 


We, as a branding studio have been in business for quite a few years now. We have created enough brands, conducted ample research, and built truly timeless identities to be here, today to ask the world, why are we not creating brand manifestos anymore?

What does it mean to manifest?

In a spiritual sense, manifesting means to desire something, and believing it so hard, it becomes reality. In a dictionary sense, to manifest is more in the lines of demonstration, to show, to bring something into reality, to make something synonymous with the evident, to make something apparent to the senses. In some other vague terms, it is to materialize something intangible.

What are brand manifestos?

A brand manifesto is a generous mixture of all the above meanings. In reference to the idea of a brand, a manifesto is the reason for a brand’s existence. It is an inspired, powerful, navigating piece of brand literature that is at the core of your brand’s existence.




A brand manifesto clearly and creatively articulates what the brand stands for.

A good manifesto will not just give you a powerful place in the market, beneficial to drive more consumers to trust you, It will also give your team, your employees a bigger motivation to be a part of something bigger and have the power to propel the brand forward.

You have to think differently to buy an Apple™️








“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

These are the most powerful words, when it comes from a brand. It didn’t just drive sales, but changed how brands think, do, and communicate. This is the ideal example of a good brand manifesto.

The vision, the mission, and the brand manifesto

If you are confused between the three, your mission and your vision serve the function of providing you with a direction.




The manifesto is the mitochondria, the power house of your brand.

It fuels your organization with not just a purpose but also a philosophy of what you believe in, and what change you are making in the world with your existence.

A resourceful tool for big campaigns




A great manifesto is the fodder for your best advertising campaign ever.

When we talk about marketing and manifestos, we will let the boss do the talking. Steve Jobs perfectly summarized how this affects your brand’s belief and how you communicate about it.








A small guide if you are considering creating your brand’s manifesto.

Associate with something, a belief, to have people associate with you. We do not just buy the product today, consumers are also interested in buying what you stand for, your story.

Simon Sinek made it important to determine the ‘why’ of your brand with his golden circle. And that is a good start on your eBay to your brand manifesto.

You can even have separate internal and external manifestos, custom to the end-user, and the team that is working for your organization.

According to an April 2017 piece in AdAge, consumers are going to “increasingly demand and require companies to take a stand on major cultural and political issues, in addition to providing truly transformational products and services, in exchange for their mind share, spend, loyalty and brand love. And they will exercise their dollar vote, accordingly.”




Have a little human in the brand, for the brand is a personification of an idea.

Unlike political manifestos, a brand manifesto has to be creative in nature. Creative because it has to have that feeling that gives you goosebumps, an urge to give them a standing ovation. Copywriting is called business poetry by Ueno and it stands true when it comes to a brand manifesto. A manifesto is a preview of how the world looks like, with you in it.

In the end, it should be a piece, if read by anyone could fill them with power and motivation to make a change.

Come, let’s change the world with your brand, at Slangbusters Studio.





Let's Connet and build timeless brands

Send an Email:- hello@slangbusters.com



The matter in the manifestors.



Comments

Popular posts from this blog

Where do I go to, a studio or an agency?

A business needs a name which is not necessarily supposed to describe how it works and sometimes mixing the two may lead to confusion. A poor first name is a different story altogether, but what about the second name? Adding a second name like 'consultancies' or 'media' going to make things easier for a potential customer to understand what you do, right? Adding a second name like 'consultancies' or 'media' going to make things easier for a potential customer to understand what you do, right? Depends. It could be the case that using familiar words make it relatable and hence gives an idea about what the company does but they could also end up creating a sense of ambiguity if they're thrown around haphazardly. If the aim is to position a company in a very specific field of work, then yes. To differentiate between Apollo Tyres from Apollo Pharmacy we're entirely dependant on the second name to understand what market they operate in....

How to reject investors like a pro (What!? and Why?)

It is important to get the ‘right’ investor because you don’t just need a capital source but an investor who is able to contribute a lot more than their dollars. Hey, it’s n ot like you are standing in front of all the sharks who are fighting to invest in your idea. But rejecting the wrong investors will prove profitable for your firm in the longer run. If you are asking yourself the question “Is my idea worth rejecting investors?” Yes, it is. And if not, then you should consider rejecting the idea before you reject the investor. Your choice can turn your dreams into realities or nightmares. You have to think about the advantages with a futuristic approach- both financially and otherwise. Now let’s discuss this otherwise first. The Apple story you have not heard It is 1971 and Bill Fernandez introduces Steve Jobs and Steve Wozniak. These brilliant minds meet and decide to build something that would change the history of substantially everything that is today. Now ...

The secret to a good client-designer relationship

Is the client really over-expecting or is the designer failing them?   Date:  April 22, 2020 at 2:44:05 AM PST From:  Michael Scott <mike@tantrum.com> To:  all@slangbusters.com Subject:  Design changes Hey, This is regarding our call yesterday. I loved the presentation you did for the identity of my brand, and although I said I liked all the elements and we are good to go, I was pondering last night after the presentation and I would like some changes. Let me know when can we schedule a call to discuss some concepts I have in mind. Best, Mike Date:  April 22, 2020 at 3:02:25 AM PST From:  Michael Scott <mike@tantrum.com> To:  all@slangbusters.com Subject:  Re: Design changes You know what, let me give you the inputs here only, I might forget later, and this will keep the conversation in the records. So the iconography, I feel is too unrecognizable? I would like moe Apple-esque round edges. Date:  April 22, 2020 at 3:06:01 AM ...