Slangbusters Branding Studio | Microenterprise Branding Service

  Let’s face it. We all are a cocktail of biases. In the world of business, there is no room for some. As I write this,    at a local Starbucks, I have a corporate meeting going on at the next table. Two men in suits, sipping their mocha lattes are discussing and I couldn’t help but eavesdrop. The meeting seemed to have gone successful, indicated by the firm handshake before they left. Only that I did not understand a word of what they were talking about, apart from something about quarterly goals. I heard words like disruption and outbound strategies. It seemed like they were from an advertising conglomerate. They used the word branding so many times out of context, I almost wanted to intervene. Although, why did I fail to understand what the meeting was about? Why did it seem successful, even with the use of heavy jargon? Before we talk about complexity bias, I would definitely acknowledge that I am not a marketing executive or an owner of any marketing jargon dictionar...