Slangbusters Branding Studio | Microenterprise Branding Service

It is generally accepted by many that “a brand name does not guarantee a quality product” which is true to an extent, so the only competing factors that count are functionality and pricing. Most businesses could end up investing a significant part of their revenue on marketing and sales, which eventually has to be recovered from the consumer’s pocket. All the capital which goes into making a product stand out from its competition (without adding to its functionality) is needless expenditure for the consumer. When buying a pen for a day to day scenario, the quality of writing is the most important factor that comes after pricing and not the distinguishable colors on its body or a premium package design since the cost of the packaging will also be accounted for the increase in the retail price of the product but without adding to the functionality at all. A generic product is one that does not represent a distinguished brand, the point of this product is to function effect...