Slangbusters Branding Studio | Microenterprise Branding Service

Investing in culture is a brand strategy FTW.   If you are looking for building company culture inside the boundaries of the corporate setting, t he keyword gods have defied you and this is where you should stop reading and probably close the tab. If you are looking for some insight about incorporating culture into your brand, read on. For starters, company culture inside the headquarters or any place with employees working for the brand is also important for the cultural implications outside. If you are an ice-cream brand that has tapped into the culture of a family enjoying ice-cream after dinner, you cannot be a company that forces their employees to work overtime and refrain them from the happiness of sharing the ice-cream with their families. These brands would suffer in how they are perceived by the consumer, no matter how aggressive the marketing is. (Culture > Propaganda) Branding is not what it was a  decade  ago. Earlier, companies would introspect and identi...

Because asking questions is the answer to solutions. It is difficult for most people to ask questions,  more so when you are an entrepreneur, who is starting out and also the person asking the right questions along with being the one answering them. It is like therapy, minus the therapist. But if you are an entrepreneur, who is just starting out, with a gazillion questions in your head which seem like second guesses, don’t worry, you are better off than most visionless start-up founders. Questions are a sign of an insightful idea that actually aims at filling a gap instead of filling personal pockets; which must be the secondary goal, not the  vision  of the brand. What do questions do? Apart from helping you with a direction towards answers, they have a purpose higher than that. Questions run your idea through a sieve, a test that will check if the idea is worth pursuing, that will help prove your worth. You could take the help of the...