Because envy is not a strategy. Competitor analysis and strategy are one thing that every business indulges in, especially today when the market saturation levels are cranked up to unimaginable levels and market penetration has become as difficult as it could ever be. In this world, research can lead to results that could determine how long you last in the industry. Every entrepreneur aims at disruption but what after? You, the competition. In such a cut-throat economy, you must always have your guard on, while you also use devices of disruption as you do your business. This piece is not a summary of Sun Tzu’s Art of War. This piece should enable you to enter the war zones called boardrooms to put in your ideas about how you want to do your brand’s competitive analysis that would lead you to the top. How can you gain competitive advantage through the art of looking at competitors? Answer: Research. However, if you do not want to look at this piece wit...
Slangbusters is a branding studio focused on creating timeless brands through clear communication. We are here to create timeless brands, by making it easy for you to understand the process of branding so that you can be an integral part of branding your own business. We help you identify and create your tribe. We assist your business or organization to connect with them at a deeper, emotional level.