Slangbusters Branding Studio | Microenterprise Branding Service

Gandhi once said, be the change you want to see. If you are thinking that you might need a rebrand, there is a very low chance that you don’t. Here's the skinny: Do you think when you talk to your clients about your brand, it feels as if, 'Ah, once upon a time…?' Do you think that you haven't quite given your logo a second thought since ages or haven't changed your company's marketing message since the time you launched it? Think of it this way: As individuals, we all need a new look every few years. It could be that cool hairstyle you spotted on a perfect face while walking down the aisle or that flashy color combination, the lady next door sticks to during the weekends. Well, brands are no different. As time changes, as cultural landscapes evolve and as competition rises, it is important for your brand to cut through the noise and re-emerge itself. And what do you call this process? Rebranding, of course. To underline a simple definition it is more lik...

Everything that is in a brand name What’s in a name? That which we call a rose, By any other name would smell as sweet. Keeping the literary references aside, the above Shakespearean quote does not hold when it comes to giving your business a unique  brand name . A brand name gives an identity to your business and helps you differentiate it from other players in the market. But does it matter as much to give so much importance to crafting a unique name for your brand? Just so you know, that your company’s name plays a monumental role in the way you want to shape the brand further. Simply putting, it can make or break your business and hence it can’t be cherry-picked from hundreds of different names you come across. Your brand name is your story. It signifies what you stand for in the market. It depicts your products or services. It conveys your business ethics, values, and goals. In a way, it also tells the customers how you feel about them and what value you can offer them....

And they are independently interrelated but used interchangeably. Birth of the confusion For someone from the branding industry, this question might seem weird, or even foolish- since there is a vast difference. Although, an experienced individual from the industry will see what would have led people to ask this question. The answer has multiple sides. As a branding studio, we come across many such people who don’t know better. We, at Slangbusters, have taken it as our responsibility to deal with such confusion and bust it so that people can be a part of their own  branding process . The most common misconception that plagues the industry is that the logo is the brand. This could be the seed of why graphic designing and  branding services  are confused with each other, or worse, deemed identical. Another reason for this miscalculation could be the fact that people are visual creatures. We remember images better than words. Befo...