Slangbusters Branding Studio | Microenterprise Branding Service

Is the client really over-expecting or is the designer failing them?   Date:  April 22, 2020 at 2:44:05 AM PST From:  Michael Scott <mike@tantrum.com> To:  all@slangbusters.com Subject:  Design changes Hey, This is regarding our call yesterday. I loved the presentation you did for the identity of my brand, and although I said I liked all the elements and we are good to go, I was pondering last night after the presentation and I would like some changes. Let me know when can we schedule a call to discuss some concepts I have in mind. Best, Mike Date:  April 22, 2020 at 3:02:25 AM PST From:  Michael Scott <mike@tantrum.com> To:  all@slangbusters.com Subject:  Re: Design changes You know what, let me give you the inputs here only, I might forget later, and this will keep the conversation in the records. So the iconography, I feel is too unrecognizable? I would like moe Apple-esque round edges. Date:  April 22, 2020 at 3:06:01 AM ...

  Heard about water-cooler jokes?  Back then in offices there used to be one watercooler on each floor and folks came to drink water (if we go by the obvious logic). But that was just an excuse. Exactly like kids in Indian schools go to sharpen their pencils near the dustbin just to spend some time with their friends.  The water-cooler was more like a gossip joint for colleagues to exchange juicy talks or to crib about unapproved leaves. Back then, huh! This still happens. Only now water coolers are replaced by vending machines. It took me quite a while to understand how different graphic design is from web designing. And how do you expect people to know the difference? The graphic design originated in the early bit of the nineties. Web design came a decade later. Only when the internet made it to the people. Just like my mother who thinks that because it is a multicuisine restaurant, they are supposed to serve everything excellent; most people think that any designer can...

Because if we were the same, branding is one thing we shouldn't do. Civilization is evolving, people of the Indus valley civilization start  identifying their livestock and cattle through marks they put on them with burning metal. They brand them. The etymology of 'brand' lies in  'brand,'  an Old Norse word which has been a concept for 4000 years now. Of course, branding as a process has evolved into an intricate art that involves multiple other processes but at the core, it still remains the ownership of representation of what you do. It has evolved from branding products with a hot iron to brand the idea behind what you do. This is not news to most (at least within the industry). As the industry took form, many became a part- as professionals who devised their own methodologies and processes to become the cornerstones for the industry. Branding was not the only industry flourishing. In fact, with other industries flourishing a...

A peek can give you a bigger picture. Entrepreneurs spend a whole lot of blood, sweat, and the infamous black coffee in kickstarting a startup. They envision it as a potential business that will become a household name someday. In all fun and anxiety, they forget about one of the most important steps- branding. In some cases, the realization is soon enough to mend the mistake, but in others, it so happens that they have to start over. By the time they realize the importance of branding for startups, they have exhausted their resources, or worse, their will. The trend of overlooking branding Branding is not a new industry. But it is still not given enough credit because its outcomes are innate and intangible. The industry might have come later, but the principles of branding were in use even earlier. Good design has never failed a business, even in cases where the product has a better attribute in the market. Business owners are still warming up to the idea...

And they are independently interrelated but used interchangeably. Birth of the confusion For someone from the branding industry, this question might seem weird, or even foolish- since there is a vast difference. Although, an experienced individual from the industry will see what would have led people to ask this question. The answer has multiple sides. As a branding studio, we come across many such people who don’t know better. We, at Slangbusters, have taken it as our responsibility to deal with such confusion and bust it so that people can be a part of their own  branding process . The most common misconception that plagues the industry is that the logo is the brand. This could be the seed of why graphic designing and  branding services  are confused with each other, or worse, deemed identical. Another reason for this miscalculation could be the fact that people are visual creatures. We remember images better than words. Befo...