Slangbusters Branding Studio | Microenterprise Branding Service

An ode to the basic component of good brands. A traditional three-piece suit will not fail to make you look good whereas an oversized tee from the hypebeast trend might or might not suit you. Does that mean, following traditions is the only foolproof approach to unfailing success? Agreeing would be dichotomous. The world is not black and white. Let's explore everything in between. The 21st century B.C. (Before Christ) and A.D. (Anno Domini) is how the past is divided. When it comes to labeling the modern era, the future will refer to the present as before digital and after digital. Before the digital era, the world was less connected. It was less complex- one could look at different aspects of total isolation. But today, the intensity of the overlaps has made it next to impossible to study something absolutely. The world has become a small town with global access to information along with products and services. Data itself has become a commodity more valuable than...

Can marketers spell life without a lie in it? Well, sometimes. Imagine being emotionally manipulated into buying a product, which has been articulated to mean well and beyond that product's function, sometimes at the expense of its actual functionality. Don't bother because it happens to us all the time, but that really makes it impossible to  imagine all the people living life in peace, yeah. If you're stealing wealth through enslavement and exploitation of a certain African nation you're  Leopold II  but if you steal from the poor mothers of developing African nations through unethical marketing techniques, you're a  Swiss-Multinational-Food-&-Beverages-Company© . An innocent marketing definition says that marketing is merely the action of promoting and selling products or services (like advertising and marketing research). What they always forget to mention is that marketing does not necessarily involve ethics because to righteously sell...