Slangbusters Branding Studio | Microenterprise Branding Service

Investing in culture is a brand strategy FTW.   If you are looking for building company culture inside the boundaries of the corporate setting, t he keyword gods have defied you and this is where you should stop reading and probably close the tab. If you are looking for some insight about incorporating culture into your brand, read on. For starters, company culture inside the headquarters or any place with employees working for the brand is also important for the cultural implications outside. If you are an ice-cream brand that has tapped into the culture of a family enjoying ice-cream after dinner, you cannot be a company that forces their employees to work overtime and refrain them from the happiness of sharing the ice-cream with their families. These brands would suffer in how they are perceived by the consumer, no matter how aggressive the marketing is. (Culture > Propaganda) Branding is not what it was a  decade  ago. Earlier, companies would introspect and identi...

Gandhi once said, be the change you want to see. If you are thinking that you might need a rebrand, there is a very low chance that you don’t. Here's the skinny: Do you think when you talk to your clients about your brand, it feels as if, 'Ah, once upon a time…?' Do you think that you haven't quite given your logo a second thought since ages or haven't changed your company's marketing message since the time you launched it? Think of it this way: As individuals, we all need a new look every few years. It could be that cool hairstyle you spotted on a perfect face while walking down the aisle or that flashy color combination, the lady next door sticks to during the weekends. Well, brands are no different. As time changes, as cultural landscapes evolve and as competition rises, it is important for your brand to cut through the noise and re-emerge itself. And what do you call this process? Rebranding, of course. To underline a simple definition it is more lik...

At Slangbusters, we are always either creating or consuming. It is not possible that you work the full hours of your day. Absolute productivity is a myth that the punch-in machines don’t let the management see. So what do we do when we are not working? It’s not about optimum utilization of your time, but in a way, it is a better use of time. Productivity Do an internal survey- go ask everyone in the department managing your team and ask them what could be the reason for a drop in the speed of getting things done. Most of the time, the blame will go directly to unproductivity and indirectly too, well, you. You do not need a survey to know that many workplaces have put blockers on social media websites, have their employees put their mobile devices in lockers before they enter with a biometric sign-in to keep a track of how much time they spent working. Some even have trackers on the systems they work on to track their activity. Well, if you...