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Persuasion Games: An analysis of marketing and propaganda

Both influence, but otherwise, are they the same? We love putting things in boxes, and thinking of all marketing as propaganda deducts one category to think about. we  love putting things in boxes, and thinking of all marketing as propaganda deducts one category to think about. There is a lot that goes into marketing that doesn’t meet the eye. But in the case of propaganda, the visible tip of the iceberg is even smaller. Marketing has become an omnipresent force today, a billion-dollar industry. An average human consumes 500–3000 marketing messages a day. There are many theories about present-day marketing which has created a spectrum with good marketing strategies that work ideally yet ethically on one extreme and communication which propagates unethically on the other side. On both sides of this spectrum lies entities with the ideology where one has the consumer in the center and one with themselves in the center of the universe they have created themselves. You ...

How is Slangbusters different than other branding studios?

Because if we were the same, branding is one thing we shouldn't do. Civilization is evolving, people of the Indus valley civilization start  identifying their livestock and cattle through marks they put on them with burning metal. They brand them. The etymology of 'brand' lies in  'brand,'  an Old Norse word which has been a concept for 4000 years now. Of course, branding as a process has evolved into an intricate art that involves multiple other processes but at the core, it still remains the ownership of representation of what you do. It has evolved from branding products with a hot iron to brand the idea behind what you do. This is not news to most (at least within the industry). As the industry took form, many became a part- as professionals who devised their own methodologies and processes to become the cornerstones for the industry. Branding was not the only industry flourishing. In fact, with other industries flourishing a...

List of questions to ask your branding partner

No answers without questions. Outsourcing is easy. It is supposed to be easy, right? Otherwise, why would you spend on getting it done from others instead of doing it yourself, right? No. You don't outsource it for the purpose of the division of labor. You hire a branding studio for they are professionals, holding expertise at the process of branding. Because of this approach and the existence of 360ยบ branding and marketing agencies, people delegate and forget it like a task given to interns. Slangbusters is against that. We want to involve you in the process of branding your own idea- precisely why we took a dejargonized approach and want to bust jargon. Clear communication will not only smoothen the process but also help reflect you in the implementation of your idea. One way to deflect generic is through asking questions. It is a common industry practice to use heavy jargon taught at B-schools, meant only for internal professional communication. As a clien...