Slangbusters Branding Studio | Microenterprise Branding Service

Because if we were the same, branding is one thing we shouldn't do. Civilization is evolving, people of the Indus valley civilization start  identifying their livestock and cattle through marks they put on them with burning metal. They brand them. The etymology of 'brand' lies in  'brand,'  an Old Norse word which has been a concept for 4000 years now. Of course, branding as a process has evolved into an intricate art that involves multiple other processes but at the core, it still remains the ownership of representation of what you do. It has evolved from branding products with a hot iron to brand the idea behind what you do. This is not news to most (at least within the industry). As the industry took form, many became a part- as professionals who devised their own methodologies and processes to become the cornerstones for the industry. Branding was not the only industry flourishing. In fact, with other industries flourishing a...

And they are independently interrelated but used interchangeably. Birth of the confusion For someone from the branding industry, this question might seem weird, or even foolish- since there is a vast difference. Although, an experienced individual from the industry will see what would have led people to ask this question. The answer has multiple sides. As a branding studio, we come across many such people who don’t know better. We, at Slangbusters, have taken it as our responsibility to deal with such confusion and bust it so that people can be a part of their own  branding process . The most common misconception that plagues the industry is that the logo is the brand. This could be the seed of why graphic designing and  branding services  are confused with each other, or worse, deemed identical. Another reason for this miscalculation could be the fact that people are visual creatures. We remember images better than words. Befo...