Exploring how brands name; is there more to it than what meets the ear? I wrote this piece while I was working from home because of the quarantine. In my free time, I thought of starting a personal blog, to utilize the free time and channelize my creative energy into something. I began with the process of naming the blog. I reminisced over multiple names over days after I was done writing such pieces for Slangbusters. I filled a wall with post-it notes with names on it over the weekend and over time, I finalized something which did not matter as much. Now, I have a name, but there are no blogs in the Medium publication that I created with that name, and I sit here wondering, if only I had invested that much amount of time into brainstorming topics that I could write about, the idea of writing the blog would have solidified into something more than just a name. Names, huh. How did we begin naming anyways? Linguists have developed theories that suggest young ones were given n...
Slangbusters is a branding studio focused on creating timeless brands through clear communication. We are here to create timeless brands, by making it easy for you to understand the process of branding so that you can be an integral part of branding your own business. We help you identify and create your tribe. We assist your business or organization to connect with them at a deeper, emotional level.