A business needs a name which is not necessarily supposed to describe how it works and sometimes mixing the two may lead to confusion. A poor first name is a different story altogether, but what about the second name? Adding a second name like 'consultancies' or 'media' going to make things easier for a potential customer to understand what you do, right? Adding a second name like 'consultancies' or 'media' going to make things easier for a potential customer to understand what you do, right? Depends. It could be the case that using familiar words make it relatable and hence gives an idea about what the company does but they could also end up creating a sense of ambiguity if they're thrown around haphazardly. If the aim is to position a company in a very specific field of work, then yes. To differentiate between Apollo Tyres from Apollo Pharmacy we're entirely dependant on the second name to understand what market they operate in....
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