Slangbusters Branding Studio

Slangbusters is a branding studio focused on creating timeless brands through clear communication.

"We Explain Better"

What is Branding?

Branding is endowing products and services with the power of a brand. It is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

We are here to create timeless brands, by making it easy for you to understand the process of branding so that you can be an integral part of branding your own business.

Branding a service, a product or a business is our only offering.

Address ( INDIA )

903, Signature-1,

S.G.Highway,

Makarba,

Ahmedabad-380051

India

Comments

Dealing with complexity bias in a world full of jargon

Let’s face it. We all are a cocktail of biases. In the world of business, there is no room for some. As I write this, at a local Starbucks, I have a corporate meeting going on at the next table. Two men in suits, sipping their mocha lattes are discussing and I couldn’t help but eavesdrop. The meeting seemed to have gone successful, indicated by the firm handshake before they left. Only that I did not understand a word of what they were talking about, apart from something about quarterly goals. I heard words like disruption and outbound strategies. It seemed like they were from an advertising conglomerate. They used the word branding so many times out of context, I almost wanted to intervene. Although, why did I fail to understand what the meeting was about? Why did it seem successful, even with the use of heavy jargon? Before we talk about complexity bias, I would definitely acknowledge that I am not a marketing executive or an owner of any marketing jargon dictionar...

Branding is more primal than you think.

No, apes (as a species) did not ask for a bigger logo. Although, they did exhibit traits that substantiate the concept of branding. Years of corporate culture and its most significant element- the jargon has resulted in this perception about branding which is nowhere near what it truly is. For some, branding is the logo, For some, it is the product. For some, branding is marketing, But, for a small chunk, it is actually that intangible feeling that drives us beings. You don’t have to think twice before recognizing which one of the above is eligible to build brands. The idea of ‘a brand’ has been around for about 5000 years. Primates arose 55 million years ago. It is not important to know when and why we started branding, as much as knowing how we did. The aim of this piece is to realize the essence of branding as a concept, as a philosophy. Let’s get back to primates again. We evolved from mammals. What makes us the alleged ‘superior’ species or a species that is different from a...

The importance of culture building in branding

Investing in culture is a brand strategy FTW. If you are looking for building company culture inside the boundaries of the corporate setting, t he keyword gods have defied you and this is where you should stop reading and probably close the tab. If you are looking for some insight about incorporating culture into your brand, read on. For starters, company culture inside the headquarters or any place with employees working for the brand is also important for the cultural implications outside. If you are an ice-cream brand that has tapped into the culture of a family enjoying ice-cream after dinner, you cannot be a company that forces their employees to work overtime and refrain them from the happiness of sharing the ice-cream with their families. These brands would suffer in how they are perceived by the consumer, no matter how aggressive the marketing is. (Culture > Propaganda) Branding is not what it was a decade ago. Earlier, companies would introspect and identi...

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