Slangbusters Branding Studio

Slangbusters is a branding studio focused on creating timeless brands through clear communication.

"We Explain Better"

What is Branding?

Branding is endowing products and services with the power of a brand. It is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

We are here to create timeless brands, by making it easy for you to understand the process of branding so that you can be an integral part of branding your own business.

Branding a service, a product or a business is our only offering.

Address ( INDIA )

903, Signature-1,

S.G.Highway,

Makarba,

Ahmedabad-380051

India

Comments

The importance of culture building in branding

Investing in culture is a brand strategy FTW. If you are looking for building company culture inside the boundaries of the corporate setting, t he keyword gods have defied you and this is where you should stop reading and probably close the tab. If you are looking for some insight about incorporating culture into your brand, read on. For starters, company culture inside the headquarters or any place with employees working for the brand is also important for the cultural implications outside. If you are an ice-cream brand that has tapped into the culture of a family enjoying ice-cream after dinner, you cannot be a company that forces their employees to work overtime and refrain them from the happiness of sharing the ice-cream with their families. These brands would suffer in how they are perceived by the consumer, no matter how aggressive the marketing is. (Culture > Propaganda) Branding is not what it was a decade ago. Earlier, companies would introspect and identi...

How to reject investors like a pro (What!? and Why?)

It is important to get the ‘right’ investor because you don’t just need a capital source but an investor who is able to contribute a lot more than their dollars. Hey, it’s n ot like you are standing in front of all the sharks who are fighting to invest in your idea. But rejecting the wrong investors will prove profitable for your firm in the longer run. If you are asking yourself the question “Is my idea worth rejecting investors?” Yes, it is. And if not, then you should consider rejecting the idea before you reject the investor. Your choice can turn your dreams into realities or nightmares. You have to think about the advantages with a futuristic approach- both financially and otherwise. Now let’s discuss this otherwise first. The Apple story you have not heard It is 1971 and Bill Fernandez introduces Steve Jobs and Steve Wozniak. These brilliant minds meet and decide to build something that would change the history of substantially everything that is today. Now ...

Where do you draw the line on a strategy that capitalizes on a crisis?

Hear ye, hear ye. No, literally. It is time to listen to your audience before you communicate. The world does not necessarily have to come to a halt when it is facing a crisis. Even when we are talking about a pandemic that has literally become a reason to exercise staying at home to make sure that we maintain social distancing and do not become carriers of a deadly virus. Economies are going to face the fire of this halt. Companies will have to cut down on expenses to avoid bringing down the shutters. For a lot of companies, this might even mean laying off employees to stay afloat. If you are a conspiracy theory enthusiast or a closeted Marxist, you might think that corona was invented by Zoom to get more people to start video calling? But then again, Zoom updated its free use policy from capping video calls at 40 minutes to an unlimited amount of time. And that is exactly what this piece is about. What is happening? Everyone is on the internet. Audiences are consuming more and ...

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