Slangbusters Branding Studio

Slangbusters is a branding studio focused on creating timeless brands through clear communication.

"We Explain Better"

What is Branding?

Branding is endowing products and services with the power of a brand. It is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.

We are here to create timeless brands, by making it easy for you to understand the process of branding so that you can be an integral part of branding your own business.

Branding a service, a product or a business is our only offering.

Address ( INDIA )

903, Signature-1,

S.G.Highway,

Makarba,

Ahmedabad-380051

India

Comments

Designers must inculcate the art of storytelling- the Pixar way

We might as well add ‘stories’ to the list of Maslow’s basic human needs. Instances are stories, mythology has stories, case studies are stories, jokes are stories, brands are the epitome of stories. Why not call good design a story? Not enough emphasis can be put on the importance of stories in human experience. In recent years, storytelling has gained its deserved attention. People from various fields of expertise have started calling themselves storytellers and it is high time, even designers explore the art. No, I am not talking about creating new ways of identifying the same role, which pretentious professionals do, like a writer calling themselves a designer of words. The objective of this piece is to urge designers to explore storytelling to help their talent evolve. What is designing? (Artwork by Savan Prajapati on Instagram ) Just like experience, design is also innate to us humans. This is why all of us have our own definition of design. All of us design every moment. Whe

How to reject investors like a pro (What!? and Why?)

It is important to get the ‘right’ investor because you don’t just need a capital source but an investor who is able to contribute a lot more than their dollars. Hey, it’s n ot like you are standing in front of all the sharks who are fighting to invest in your idea. But rejecting the wrong investors will prove profitable for your firm in the longer run. If you are asking yourself the question “Is my idea worth rejecting investors?” Yes, it is. And if not, then you should consider rejecting the idea before you reject the investor. Your choice can turn your dreams into realities or nightmares. You have to think about the advantages with a futuristic approach- both financially and otherwise. Now let’s discuss this otherwise first. The Apple story you have not heard It is 1971 and Bill Fernandez introduces Steve Jobs and Steve Wozniak. These brilliant minds meet and decide to build something that would change the history of substantially everything that is today. Now

On giving a creative brief to your branding studio

Are we on the same page? Here goes something. Once, I ordered food at home really early in the morning, at around 4 AM. I did not want anyone else in the house to be disturbed, or the delivery guy bothering joggers and people who got up that early. I’m sure they would not like someone asking for directions first thing in the morning. What I did was that I kept a track of his location on the app and waited outside, by the gate just a minute before his arrival. Somehow, this made him so happy, he delivered my food with the biggest smile I have seen at 4:30 AM in the morning. He told me, “Customers like you, make it a tad bit easier than it is. Thank you for coming down without me having to call. I did not have to ask people for directions and now, I can get on to the next delivery without wasting time.” I’m sure he must have had a bad day with a customer who must have ordered and gone to sleep. All I did was the bare minimum of being there before his arrival. This instance says a lot ab

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