Slangbusters Branding Studio | Microenterprise Branding Service

From an arbitrary phenomenon to a corporate strategy- redefining the concept that remains exclusive of creative innovation. Indians take a lot of pride in anything that takes us on the global platform- from accreditation of inventing the concept of ‘zero’ to declaring our national anthem as the world’s best anthem, declared by the United Nations like they have nothing else to do. We love the attention even if it comes for the wrong things. The etymology of Jugaad The colloquial word was coined originally in  Punjabi , the regional language spoken by the residents of a northwestern state called Punjab. Residents- mainly agrarian families decided to mount a diesel engine on a steel frame with wheels and someone witnessing this might have just uttered it in sheer exclamation; not knowing it would be a  jargon  used while building corporate strategies to cut down resources. In the US, it would be known as D.I.Y. (Do It Yourself), hacking/bodging i...

On developing a reading habit- start with this blog. *low-pitch baritone voice* “Reading is to the mind what exercise is to the body” “Books are a man’s best friend” Alright, since we have the cliched sexist quotes out of the way, let’s get you genuinely motivated to develop a reading habit. On World Book Day, we thought of Slangbusting the concept of mindful reading- something that is needed in the days when we are consuming infinite content without any value. From bookworms to bibliophiles to sapiosexuals, this is an evolution of exaggerative language that we have seen in the millennial slang- especially in our Tinder bios. Although, it is a sign that nerds are owning up to their liking and finally,   intelligence is the new sexy . This is something that we have seen repulsion against; from classrooms where crammers and learners have been wrongfully stereotyped as the same and looked down upon and in pop media where Ross from the hit show F.R.I.E.N.D.S has constantly bee...

It is important to get the ‘right’ investor because you don’t just need a capital source but an investor who is able to contribute a lot more than their dollars. Hey, it’s n ot like you are standing in front of all the sharks who are fighting to invest in your idea. But rejecting the wrong investors will prove profitable for your firm in the longer run. If you are asking yourself the question “Is my idea worth rejecting investors?” Yes, it is. And if not, then you should consider rejecting the idea before you reject the investor. Your choice can turn your dreams into realities or nightmares. You have to think about the advantages with a futuristic approach- both financially and otherwise. Now let’s discuss this otherwise first. The Apple story you have not heard It is 1971 and Bill Fernandez introduces Steve Jobs and Steve Wozniak. These brilliant minds meet and decide to build something that would change the history of substantially everything that is today. Now ...