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Showing posts from July, 2020

What in the world is “traction” and why does it matter?

Or maybe it doesn’t — because ‘traction’ in itself is abstract. But you see, we can talk about it. Okay, let’s park this for a while. We don’t want you to tear out of the door and plunge into jargon right away. Let’s start clearing the fog with a few simple questions. How do you feel now since you are your own boss? What questions hover your mind day in and out as a business owner? Where do you see your business two years or five years down the line and what are the strategies you have decided to act upon? And perhaps the most important question of the day — how are you going to measure the outcome of those strategies? What is it that’s going to define if your business is heading on the right trajectory or having too many plateaus? Too many  questions ? Well, sitting with a pen and paper (literally) is necessary if you have only just begun to take charge of your newly established business. Soon, you would want to know where you stand, soon your investors will be inquisitive if you are