Slangbusters Branding Studio | Microenterprise Branding Service

Because envy is not a strategy. Competitor analysis and  strategy  are one thing that every business indulges in, especially today when the market saturation levels are cranked up to unimaginable levels and market penetration has become as difficult as it could ever be. In this world, research can lead to results that could determine how long you last in the industry. Every entrepreneur aims at disruption but what after? You, the competition. In such a cut-throat economy, you must always have your guard on, while you also use devices of disruption as you do your business. This piece is not a summary of Sun Tzu’s Art of War. This piece should enable you to enter the war zones called boardrooms to put in your ideas about how you want to do your brand’s competitive analysis that would lead you to the top. How can you gain  competitive advantage  through the art of looking at competitors? Answer: Research. However, if you do not want to look at this piece wit...

Gandhi once said, be the change you want to see. If you are thinking that you might need a rebrand, there is a very low chance that you don’t. Here's the skinny: Do you think when you talk to your clients about your brand, it feels as if, 'Ah, once upon a time…?' Do you think that you haven't quite given your logo a second thought since ages or haven't changed your company's marketing message since the time you launched it? Think of it this way: As individuals, we all need a new look every few years. It could be that cool hairstyle you spotted on a perfect face while walking down the aisle or that flashy color combination, the lady next door sticks to during the weekends. Well, brands are no different. As time changes, as cultural landscapes evolve and as competition rises, it is important for your brand to cut through the noise and re-emerge itself. And what do you call this process? Rebranding, of course. To underline a simple definition it is more lik...

Branding in advertising- where brands communicate through stories A freelance writer by day and an actress by night, I can’t help but notice the overlaps that my professions have. In the past few weeks since I started writing for Slangbusters, I realized that there are a lot of similarities between how branding is done and what goes on behind producing good theater.  One commonality I found was- storytelling. The assimilation of the two is becoming imperative for the brands to have day by day. So let’s get into it. You might be an outsider to the world of branding and to the world of theatre, let me guide you in. Imagine that creating a brand is just like mounting a theatre production. It will naturally include characters, setting, conflict, action, climax, and the finale. The main character of the story is guessed who, you! What is it that you want your main character to achieve in your play becomes the motivation of your character to move in a certain direction....