Slangbusters Branding Studio | Microenterprise Branding Service

You immediately thought about the Nivea moisturizer. If you didn’t, here’s a case study with personal anecdotes of Nivea brand in the Indian context. Do you have any brand’s specific product that has become a part of your family? Has it ever happened to you that, that specific brand has become synonymous with the product, that if you have to buy a product it has to be of that brand? For us, Sharmas’, it was Nivea, the blue-tinned sweet-smelling cream of Nivea. Believe it or not all four of us at one point used to have our separate Nivea cream or moisturizer. If there’s one thing that I remember from the time when I had started remembering things, is that my mother applying five dots of the blue-tinned Nivea Cream onto my face, during winters and asking me to rub it all evenly. I still remember its sweet-smelling smell, I remember during winters, my mother would sit by the window in the sunlight after taking her bath and apply the cream all over her body. I remember s...

Are you a proud entrepreneur? Well, congratulations! Now that you have kickstarted your little venture, you cannot overlook the importance of branding to build your business persona. After all, it helps a lot other than just selling your products and services. Most business owners do not realize that  positioning their brand  in the market in a certain way helps them to beat the competition, retain customer loyalty and fetch a decent profit margin. So what if you have only just cut the ribbon! Eventually, your small business will expand and you will need a good amount of branding to promote it. Therefore it is important to  break the myth  that branding is only for the big players. No, irrespective of your business size, it is one of the most essential things to consider if you see your company going somewhere in the future. Saying so, if you haven't yet thrown any serious considerations towards it, it's time we run you through some of its key benefits. ...

No, this is not about being able to bend it like Beckham and being able to do a headstand. I’m not a designer. I write. But at  Slangbusters,  we have designers- those who design strategies, interfaces, graphics, concepts, everything. I usually try to take inspiration from their work, but mostly, their processes. And one insight I found common in all my colleagues was mindful living. You see, it is a pre-established fact that in order to create, consumption is a requisite. And this is not a dig against the overrated aspect of originality, it has proof. To any designer who claims that they are cent percent original, ask them if they practice creating a mood board before starting work on a project. I noticed good designers don’t wait for a project to make a mood board to get inspiration. They see the world as a mood board. Everything is fodder and worth looking at the details of. For a layperson, good design is invisible. But for a designer, they can’t help bu...

The complicated why we ruined simplicity When and why did we start complicating language? Why are Slangbusters so adamant about plain language? How do you, as a brand benefit from such simplification? Good questions. Why is a branding studio campaigning about plain language, so much so that even our naming communicates our despise? Yes. that’s the word. Communication. We have taken up a fight against jargon for better, effective communication. Our positioning?  Basic, yet, unfortunately, uncommon. “I personally think we developed language because of our deep inner need to complain” -Jane Wagner. And here, we want to complain about complicated language when it can easily be, well, simple. The fields affected by the plague The avenues that are affected by the wildfire of linguistic complexities are: Research Academics Documents Legalities Business And many more, but mostly these. A researcher spends more time decoding the complex language used in a...