Bling! 💡 The bulb lights up when Tom has yet another idea of a different way to catch Jerry- obviously in vain. But this representation of an idea has formed an unnecessary, rather, inaccurate image in our minds about having an idea- The illuminating bulb. Why do we need a rebranding of a concept? Basically, how a brandmark or a logo depicts a brand, a symbol represents a concept or a word. Semiotics is the study of signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication. The semiotics of a bulb lighting upon having an idea limits the value of the process, which is why we need to rebrand (rethink) this concept. This imagery of a bulb has entered the conversational periphery through emojis.💡 This reduces the depth of idea generation to a single moment of the inspirational peak. Also, discrediting the process of marination of the concept in the subconscious among other processes,
Slangbusters is a branding studio focused on creating timeless brands through clear communication. We are here to create timeless brands, by making it easy for you to understand the process of branding so that you can be an integral part of branding your own business. We help you identify and create your tribe. We assist your business or organization to connect with them at a deeper, emotional level.